February, 2016

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Search Engine Optimized Website

There are hundreds of rules and guidelines for effective search engine optimization, and this isn’t the place to cover them all. For starters, follow these simple rules: Include plenty of written content in HTML format. Don’t use Flash, JavaScript or image-only objects for your navigational items. Use your important keywordsRead More …

Website Usability Guidelines

A critical, but often overlooked component of a successful website is its degree of usability. Your site must be easy to read, navigate, and understand. Some key usability elements include: Simplicity: The best way to keep visitors glued to your site is through valuable content, good organization and attractive design.Read More …

Website Functionality Advice

Every component of your site should work quickly and correctly. Broken or poorly constructed components will only leave your visitors frustrated and disillusioned with your company. Across the spectrum, everything should work as expected, including hyperlinks, contact forms, site search, event registration, and so on. Error-free copy: Remember the exposureRead More …

Website Content must haves

Along with style, your site must have substance. Remember that your audience is looking for information that will help them make a decision, so it should be informative and relevant. Use this opportunity to increase visitor confidence in your company’s knowledge and competence. Guidelines Short and organized copy: Clearly labelRead More …