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Search Engine Marketing

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunityRead More …

Pay per click (PPC)

Pay per click (PPC) – Ranking in the top for Google search results is hard, but that’s where you need to be in order to get the amounts of business you want. This is where Webcraft.ws, a leading pay per click agency in South Africa, along with PPC marketing canRead More …

Where to use keywords on your Website

There are 8 places that you can use keywords on your website to signal to Google which pages on your site you want to rank for which keywords: Page Title: The page title, also known as a title tag or title element, is written in the coding of the page,Read More …

Choosing the Right Website Domain Name

Website Domain Name – Setting up a new website for your latest venture? How exciting! Congratulations! Every website needs a domain name, and it’s imperative to pick a good one right from the start. Once you’ve registered your domain, told all of your business contacts, printed business cards and generallyRead More …