Marketing

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Search Engine Marketing

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunityRead More …

Pay per click (PPC)

Pay per click (PPC) – Ranking in the top for Google search results is hard, but that’s where you need to be in order to get the amounts of business you want. This is where Webcraft.ws, a leading pay per click agency in South Africa, along with PPC marketing canRead More …

Choosing the Right Website Domain Name

Website Domain Name – Setting up a new website for your latest venture? How exciting! Congratulations! Every website needs a domain name, and it’s imperative to pick a good one right from the start. Once you’ve registered your domain, told all of your business contacts, printed business cards and generallyRead More …

Be aware of the differences between social media platforms

It’s important to become acutely aware of which types of content work best with which social platforms. Twitter, Facebook, and Pinterest are good all-rounders as they’re great spaces for both business and pleasure. Instagram tends to do well for businesses with visual products, but can be inventively used to makeRead More …