Social Media

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Be aware of the differences between social media platforms

It’s important to become acutely aware of which types of content work best with which social platforms. Twitter, Facebook, and Pinterest are good all-rounders as they’re great spaces for both business and pleasure. Instagram tends to do well for businesses with visual products, but can be inventively used to makeRead More …

Social Media Marketing Is Going Mobile

Smartphones and tablets have also become increasingly popular, a fact that hasn’t been lost on IT giants such as Google and Facebook, which both now favor websites and pages which feature responsive, mobile-friendly design. But, social media marketers need to pay attention to new platforms which are performing well onRead More …

Use Hashtags Strategically

If you want to be successful with your social media plan, stop random acts of hashtagging and use a good hashtag to tie all of the pieces of your campaign together. Use a hashtag that is easy to spell and easy to remember. To make sure your hashtag isn’t alreadyRead More …

Things You Should Never Post on Social Media

Social media has made it possible to share your thoughts and ideas with thousands of virtual strangers, literally within seconds. You barely need to have formed a cohesive thought, and BOOM! There it is, posted for the world to see. But before you hit that ‘publish’ button, do me aRead More …