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Search Engine Marketing

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunityRead More …

Pay per click (PPC)

Pay per click (PPC) – Ranking in the top for Google search results is hard, but that’s where you need to be in order to get the amounts of business you want. This is where Webcraft.ws, a leading pay per click agency in South Africa, along with PPC marketing canRead More …

How search engine programs and the algorithms actually work?

How search engines and algorithms work, for this where both IT and math experience is useful. People who have programmed at a detailed systems level have a natural feeling for how spiderbots will read a page, what they will search for, what tables they will set up, what weightings theyRead More …

Producing the actual readable text on the web page

I suggested that copy writing is a skill in its own right. This is the writing of the actual text that people coming to your site will read. The Googlebot and other spiderbots love text – but only when written well in properly constructed English. Some people try to stuffRead More …