Search Engine Optimized Website
There are hundreds of rules and guidelines for effective search engine optimization, and this isn’t the place to cover them all. For starters, follow these simple rules:
- Use your important keywords frequently and appropriately in your copy.
- Minimize the use of tables and use Cascading Style Sheets for layout and positioning; keep your HTML code clutter-free.
- Leverage your links — make them descriptive and use your keywords in the link text
Implement Tracking on Your Site
Tracking is extremely important. If you don’t track your rankings and traffic, you can’t spot the issues with your website.
What pages do the users leave quickly? You know you can improve those first, especially if the search volume for them is high!
Also, if you don’t monitor your organic search traffic you can’t know if you’re making any progress and, worse, you won’t know if the search engines penalized you or your rankings have dropped.
You can use Google Search Console and Google Analytics to monitor your organic search traffic and issues with your pages. They’re fairly easy to install as long as you have access to your server. You might even be able to install them via a plugin for your CMS. I recommend using Google Tag Manager to implement all tracking codes. They will be easier to manage afterwards.
If you want to go to the next level, you can try things like HotJar, which creates a heatmap of where your users click most on a page. However, that’s a lot harder to understand and improve correctly, so an experienced person is required.