Search Engine Optimized Website

There are hundreds of rules and guidelines for effective search engine optimization, and this isn’t the place to cover them all. For starters, follow these simple rules:

  • Include plenty of written content in HTML format. Don’t use Flash, JavaScript or image-only objects for your navigational items.
  • Use your important keywords frequently and appropriately in your copy.
  • Minimize the use of tables and use Cascading Style Sheets for layout and positioning; keep your HTML code clutter-free.
  • Leverage your links — make them descriptive and use your keywords in the link text

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