Internet Marketing Workshop

The aim of our INTERNET marketing workshop is to give a clear insight into the areas that make up the world of on-line marketing and how they fit together and then deliver against the goals that companies set for them in today’s ever more competitive marketplace.

Contents

What is on-line marketing – An overview of the areas that marketers need to consider today and how they relate to a company’s overall marketing mix.

Keyword Analysis: the building block of on-line marketing

This session looks at the tools available to develop a comprehensive keyword list as well as the methods and techniques to extend your keyword analysis. It will then examine how to determine the main keywords to use with each Search Engine Marketing tools and how best to employ them.

Topics covered:
Keyword selection tools
Extending your Keyword Research
Using the keywords to best effect
Different strategies for different uses

Search Engine Marketing: Search Engine Optimization (SEO)

This session looks at Search Engine Optimization (SEO) in terms of the key principles involved in getting a website in the best shape to be highly ranked in the main search engines. This will include linking strategies and also the importance of analytics and other monitoring tools in the ongoing development process.

Content

An overview of how search engines work
Content and Keyword Density
How to get the best from the main on-page and off-page components
Linking Building techniques
Monitoring results to improve the site

Search Engine Marketing: Pay Per Click (PPC)

Overview of Google AdWords looking at how to get the best results from a PPC campaign focusing on the 3 key stages of keyword selection, advert creation and landing page .

Content

Keyword selection
Campaign and AdGroups setup
Creating the Funnel
Advert and Landing page creation
Managing and tracking the campaign

Other SEM and on-line marketing options

There are other on-line marketing techniques which feed into the overall search engine marketing arena and in the last session of the morning, we will take a look at those and their benefits.

Content

On-line Press Releases
Affiliate Marketing
Article Marketing
On-line Newsletters (inc list building)

The Business Blog and its uses

Examination of the implementation, use and development of business blogs as key on-line marketing and PR tools including their integration with websites and their position at the center of a B2B on-line community

Content

Key Questions when setting up a blog
The Green Cross code of Blogging
Blog Marketing including SEO aspects of blogs
Optimizing blogs for your business

Social Media: coming ready or not

An overview of the major step change that social media has brought in terms of communicating with and influencing customers and other businesses. A look at the main tools available today and how best to evaluate and use them.

Content

Overview of Social Media Marketing opportunities
Social and Business Networking for B2B Marketing
Twitter and the micro-blogging phenomenon
Using Video to attract customers

Location
Stellenbosch. Delegates a who wish to attend from out of town and would like assistance with arranging accommodation, please let us know. We have a number of accommodation establishments close by who we personally recommend. Shuttle services to and from the airport and to and from training each day can also be arranged with the various accommodation establishments. Costs for accommodation and shuttle services would be in addition to course fees.

Exact venue in Stellenbosch will be advised once course bookings close.

Timing
This is a 1 day workshop, from 8:45 am until roughly 5 pm.

Workshop Dates 2017:
Please contact us to get the correct dates.

Group size
Maximum 10 people. Bookings are done on a first-come, first-served basis.

Inclusions
Free assessment of your current Internet Marketing.
Programme worksheets and reference notes.
Morning tea, lunch and afternoon tea.
Delegates will also leave with a basic DIY Internet Marketing toolkit that provides various valuable resources.

Cost
R2,300.00 per person. Full amount is payable in order to secure a booking.

Group Bookings
Group discounts can be arranged on request where 3 or more delegates will be attending.

Organizations or associations can request a separate course for a full group of 16 delegates, at a time to be agreed and / or a venue provided by them. Please use the form below to stipulate your requirements and we will get back to you with a quote within 24 hours.

Terms of Payment
We regret that terms of payment are not flexible.

Please call us on 0871950631 or e-mail us on info@webcraft.ws to get more information on our Internet Marketing Workshop.

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