Watch Your Internet Competitors
Is one of your competitors absolutely killing it on social media?
Does it seem like all of their Tweets get dozens of Re-tweets and their Instagram posts have hundreds of likes, while yours are completely abandoned?
When this happens, you should start to analyze what they’re doing that you aren’t.
- The content they post
- Who they follow
- Who’s following them
- How often they post
- What time of the day they post
- What kind of headlines they use in their posts
- Their most popular posts
This will give you an idea of what’s working for your competitors and why they might be seeing more social media success. Once you start to get a feel for your competitor’s strategies, you’ll want to incorporate some of what they do into your own plan. At the same time, you don’t want to completely copy a competitor.
For instance, if you notice a competitor posts a lot of images, then start creating more images of your own. Try posting at similar times of the day, or more frequently based on their activity.
However, this isn’t an excuse to mimic your competitors to the bone. Your customers will want you to be unique and you should show that by adopting some things from competitors and looking for other ways to improve those strategies.