Be aware of the differences between social media platforms

It’s important to become acutely aware of which types of content work best with which social platforms. Twitter, Facebook, and Pinterest are good all-rounders as they’re great spaces for both business and pleasure. Instagram tends to do well for businesses with visual products, but can be inventively used to make any kind of company visually interesting. LinkedIn is of course a much more professional and straight-laced platform.

Be aware of each social media platform’s uses and limitations. On a related note, know how different platforms are used and how you and your prospects fit in to that. Become acutely aware of the different types of content that do well on each platform and how they are best used. For example, Twitter isn’t a great place to explain complex ideas because of its 140 character limit – unless you do so in a video. If you own a beauty business, Facebook, Twitter, Instagram and Pinterest would probably be great for you, but you may not get a lot of traction on LinkedIn.

Most popular services
  • Facebook: 1,712,000,000 users.
  • WhatsApp: 1,000,000,000 users.
  • Facebook Messenger: 1,000,000,000 users.
  • QQ: 899,000,000 users.
  • WeChat: 806,000,000 users.
  • QZone: 652,000,000 users.
  • Tumblr: 555,000,000 users.
  • Instagram: 500,000,000 users.


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