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Optimize Your Titles and Headings

I’m often surprised to see that although some of my clients had paid big money for SEO services in the past, basic optimization things like keyword research and title optimization were not performed. These being said, make sure your pages are targeting the proper keywords. The title tag has theRead More …

Website Content Readability

Even if you have a well-educated audience, they probably don’t want to be deciphering a PhD dissertation every time they visit your website and read your content. You don’t want them to give up reading your content and click away because it’s too difficult to digest. Making your content easyRead More …

Where to use keywords on your Website

There are 8 places that you can use keywords on your website to signal to Google which pages on your site you want to rank for which keywords: Page Title: The page title, also known as a title tag or title element, is written in the coding of the page,Read More …

Watch Your Internet Competitors

Is one of your competitors absolutely killing it on social media? Does it seem like all of their Tweets get dozens of Re-tweets and their Instagram posts have hundreds of likes, while yours are completely abandoned? When this happens, you should start to analyze what they’re doing that you aren’t.Read More …