Boost your Google Ranking
Once you’ve built a foundation for Google, it’s time to apply all the basic SEO Rules to your content. This section of the guide will cover how to make sure the different content you’re building is as search engine friendly as possible.
Building Your Personal Website:
In part 3 of this series, we encouraged you to build a personal website using a free site-builder. We mentioned that your goal is to let search engines know this is the most comprehensive source on the web about you, so its important to fill it with as much information as you can.
Here are some important things to keep in mind when creating your site to ensure it is as search engine friendly as possible:
Create Relevant Pages: If you want your site to show up high, you want to make sure it’s filled with as much relevant, updated content as possible. Here are the pages you need to include:
About Me: This is your chance to fill your site with all the information you’d want someone to know about you. Include your personal bio, education, your work experience and your personal interests. If you have any examples of your work, upload them here. This is the page that lets search engines know there is a lot of relevant information about Your Name.
Tip: Use your name wherever possible. For example, instead of “I am a marketing professional……”, say “Pete Kistler is a marketing professional……”
My Links: This is where you should link to all the other places someone can find you online. This includes your social media profiles, online directories, and everything else we suggested you build in part 3. This sends search engines to even more content about you, making your site that much more credible. Links are an important factor in search engine rankings. The more credible pages about you that your site links to (and vice versa), the higher it will rank for your name.
Social Stream: Add a feed of your most recent updates from networks like LinkedIn and facebook so visitors see all of your social activity in one place. More importantly, this also keeps your website constantly updated and relevant, which is a very important part of its search engine ranking.
Create a Blog: Blogging serves two functions that help your site show up higher. First, it’s another easy way to keep your site updated and relevant. Second, every post you write is a potential result that can show up on your first page. The more content you create and share, the more chances you have to be indexed, linked to, and of course, ranked by search engines.
Here are some things to keep in mind to get the most out of blogging:
1 hr a month: You don’t need to be a professional blogger to blog. Write one post a month. It’s as simple as reading an industry article or op-ed and writing a brief summary and reaction to it.
Keyword Placement: There are certain places on a page search engines consider more important than others. Once you’ve finished building all of your pages, you want to make sure you include “Your Name” in each of these places:
Navigation: By including your name in the navigation (think “About Pete Kistler” instead of “About Me”) you let search engines know Your Name is one of the most important elements on the page.
Headings: Make sure you include Your Name in the heading whenever you start a new section. For example, there should be a heading over your work history, labeled “Pete Kistler’s Work Experience” depending on which site-builder you used, there will either be an option to make a heading, or you can do it manually in the html using the <h1>Your Name</h1> tags.
Tip: Only include one H1 heading per page
Anchor Text: Anchor text refers to the underlined text that indicates that text is a link (example: The anchor text for Pete Kistler: Personal Website is “Pete Kistler: Personal Website”). Since links are such an important part of the algorithm, you want to make sure search engines know what the links are about. On you’re “My Links Page”, make sure you label each link with your name such as “Pete Kistler Twitter” rather than just “Twitter.”
***There are many other places you can include your name within the HTML , like your page Title Tag. By using a service like BrandYourself, you can ensure your site is automatically as search engine friendly as possible.
Social Media Profiles
As we mentioned in Part 2, social media profiles are excellent results that you can push to the top of search engines. The “big four” of social media sites are Facebook, Twitter, LinkedIn and Google+. These sites rank high in search results, so if you haven’t done so already, make sure to create profiles for these sites. The following tips will help you ensure they are as SEO friendly as possible:
Keep it clean or keep it private: Before you start promoting a social network, it’s important to remember that everything you post is public and can be seen by everyone. For example, if you use your Facebook profile to post wild photos or political comments, you might not be putting your best foot forward. Some people opt to keep their profiles private, but keep in mind, nothing is really private. Updates can still find their way into search results and into the wrong hands. Keep your profiles professional.
Make sure you use your actual name: If you want your Twitter profile, or any other social profile for that matter, to show up high for your name, make sure your username is petekistler or Pete_Kistler, not Chilldude33.
Tip: If your username is already taken, simply use some variation that still includes your full name, like PRPeteKistler or Pete_Kistler.
Link to all your other content: Make sure you include a link back to your website and as many other profiles as they’ll let you include, as we mentioned before links are a very important factor in search engine rankings. The more credible pages your site links to about you (and vice versa), the higher it will rank for your name.
You are now well on your way to having a great first page of Google! However, in some cases there is something specific you need off the first page. A negative review, a damaging blog post, or just someone people are mistaking for you. If this is the case, continue on to Part 5: Emergency Tactics For Fixing a Negative Search Result.
Please call us on 0871351005 or e-mail us on firstname.lastname@example.org to get more information on our Reputation Management Services.