Google Image Results

A picture says a thousand words. Whether it’s a mugshot or an unsavory party picture with friends, if you have a negative photo showing up on-line, Google image results for your name may not be saying what you want (especially with Google displaying the top image results for a corresponding web search right right on the first page). The good news is that you can take similar tactics with your Google image results. While the concept of “burying” bad content with good content is the same, we’ll tackle specific steps you can take to improve your Google image results in this last section of the guide. Frequently, negative images rise to the top of image searches simply because of a lack of content.

Step 1: Leverage photo-oriented social networks and websites

The first thing you should do is join a few sites that will enable you to post some images on-line. There are plenty of services available, but we recommend signing up for at least three of the following accounts (remember to file out the profiles completely, with your name and relevant info).

Step 2: Post positive photos to your accounts

Now that you have methods to post the pictures, you’ll need to collect a few photos of yourself that you don’t mind having on-line (we’re talking professional photos and G-rated activities). If you don’t have any, start snapping some. The more photos you have the better – there are many more image results generated than a basic web search. To be safe, you should have a few dozen on hand to post.

Step 3: Let Google know the image is about you

When you upload a photo or image to any of your sites or profiles, you want to make sure Google knows the image is of you. That means you’ll need to add some descriptive info to the photo:

  • Add a photo description: if you can add a photo description, don’t skip this step. Instead, make sure you include your full name—something like “John Smith playing golf in Pennsylvania” or whatever it is the photo is about. The important thing is that we’re letting search engines know that the photo is about John Smith.
  • Captions: Same as above. Make sure you fill this out. (e.g. “John Smith at the beach in Santa Monica, CA)
  • Tag yourself: Some sites allow you to “tag” people in the photo. This just means you’re able to quickly add a visual link to a person’s profile from a photo. If it’s available, make sure you tag yourself in the photo. It’s yet another way for search engines to recognize the photo is of you if that photo and profile are set to public.

Step 4: Use your profiles to push the image out there

Now it’s time to get your image out there. Create a new post with the image on the (if available) or share the image with your social networks. This will help to create more links to the positive photo and make it search engine friendly so that it can rise above your negative images. You’ll want to do this for all of your images. As with most content, you should begin to see results in 2-6 weeks and your negative image(s) will become just a bad memory.


This concludes our guide. If you follow these steps you should be able to improve your search presence no matter what your situation is.

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