Social Media Marketing Is Going Mobile
Smartphones and tablets have also become increasingly popular, a fact that hasn’t been lost on IT giants such as Google and Facebook, which both now favor websites and pages which feature responsive, mobile-friendly design. But, social media marketers need to pay attention to new platforms which are performing well on mobile and make the most of them when figuring out their new marketing campaign.
Ileane Smith singled out her favorite mobile platform:
“Snapchat is another platform that’s becoming more attractive to marketers as we see a shift in the demographic, which also makes the network more appealing to brands and advertisers.”