Social Media User Workshop

The aim of the social media workshop is to give a clear insight into the areas that make up the world of social media and how they fit together and deliver against the goals that companies set for them in today’s ever more competitive marketplace.


1. Social Media: coming ready or not

An overview of the major step change that social media has brought in terms of communicating with and influencing customers and other businesses.

We look at the way it should integrate with your other marketing activities and introduce the tools that we will be examining in more depth later in the session.


Overview of Social Media opportunities
Fundamentals of Social Media
Where it fits into the marketing mix
Introduction to key Social Media Tools

2. The Blog and its uses

Examination of the implementation, use and development of blogs as a key on-line PR tool including their integration with websites and their position at the center of B2B social media activity.


Key Questions when setting up a blog
The Green Cross code of Blogging
Writing blog posts which benefit you and your readers
SEO aspects of blogs
Optimizing blogs for you

3. Social and Business Networking

We look at how companies are using sites like Facebook and LinkedIn to develop communities of loyal fans and increase both prospects and sales. We also evaluate ways in which you can use these and other networks to best effect and some advice on ways to ensure that you do so successfully.


Identifying the best networks for your business
Setting up and using the large networks successfully
Developing reputation on-line
Linking your social networking activities together

4. Twitter – getting the micro-blogging bug

Twitter is the current darling of the social media world. While better suited to some businesses than others, the opportunities are there in abundance for us to take advantage of in terms of networking, relationship building and soft selling. We examine the “why” and outline the “how” to getting the best out of Twitter!


What is Twitter and what can it bring you
Setting up on Twitter to get real results
Examples from the Business world
Your daily regime for a successful Twitter experience

5. Facebook – give people the power to share and make the world more open and connected

As of July 2011, Facebook has more than 800 million active users. – If you not in you are out. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.


Creating a Facebook profile
Understanding how to optimize content for search engines
Facebook and spreading the word
Developing our content to best effect

6. Measuring and Integration

Measuring the results of a campaign and acting on them is critical to developing further in the future. In the final section, we look at how best to look at integrating all the different strands of social media marketing and ways in which to measure their results.


Integrating social media to optimise activity and content
Using the tools available effectively
Measuring activity, visitors and ROI
Summarising the workshop

Stellenbosch. Delegates a who wish to attend from out of town and would like assistance with arranging accommodation, please let us know. We have a number of accommodation establishments close by who we personally recommend. Shuttle services to and from the airport and to and from training each day can also be arranged with the various accommodation establishments. Costs for accommodation and shuttle services would be in addition to course fees.

Exact venue in Stellenbosch will be advised once course bookings close.

This is a 1 day workshop, from 8:45 am until roughly 5 pm.

Workshop Dates 2018
Please contact us to get the correct dates.

Group size
Maximum 12 people. Bookings are done on a first-come, first-served basis.

Free assessment of your current Social Media.
Programme worksheets and reference notes.
Morning tea, lunch and afternoon tea.
Delegates will also leave with a basic DIY Social Media toolkit that provides various valuable resources.

R3,500.00 per person. Full amount is payable in order to secure a booking.

Group Bookings
Group discounts can be arranged on request where 4 or more delegates will be attending.

Organizations or associations can request a separate course for a full group of 16 delegates, at a time to be agreed and / or a venue provided by them. Please use the form below to stipulate your requirements and we will get back to you with a quote within 24 hours.

Terms of Payment
We regret that terms of payment are not flexible.

Please call us on 0871351005 or e-mail us on to get more information on our Social Media User Workshop.

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